Event

How to ensure your digital strategy turns the dials within your membership organisation.

Membership organisations face a number of challenges, such as declining membership levels, acquisition and retention, and developing new income streams. This has meant they are rethinking how to adopt digital ways of working to order to adapt.

When we consider digital strategy, it’s not uncommon to immediately focus on technology and the latest popular social media platform, in an attempt to make that fit the organisation and be relevant to your members and customers.

“We cannot solve our problems with the same thinking we used when creating them” Albert Einstein

However, understanding how technology can enable your organisational aims will reap better rewards regardless of your goals.

In this webinar we’ll consider what a digital strategy is and why it’s important, how it will benefit your organisation, who will deliver it, what changes are required to enable your membership organisation to grow and when you can start bringing your strategy to life.

We will also run through recent case studies of how Early Years Alliance and BASC built their membership driven digital strategies.

Key takeaways:

  • Understand the critical key areas that you need to consider when defining a digital strategy
  • Typical challenges that you will face in adoption
  • Knowing the best place to start for success

Speakers

Clare Bennett

Executive Consultant

Nick David

Executive Consultant

Agenda

1:30pm - 2:30pm

Defining a member driven digital strategy for growth