Recruiting donors takes a lot of time and effort and retaining them is crucial to the success of the organisation.
One of the biggest challenges we see with not-for-profit organisations is the ability to communicate effectively with prospective and current donors. It’s critical for these organisations to understand who their target audience is, and work at engaging lapsed donors. The cost of replacing lost donors with new donors has increased to a level that is no longer affordable for many non-profits.
We’ll help you craft a donor engagement plan first and foremost by helping you understand your donors. To recruit and retain donors, understanding their needs and wants is critical to speaking their language and drive engagement. Through experience analysis, we’re able to uncover the pitfalls within the organisation, and how this has a detrimental impact on donor engagement.
Digging deep into understanding donors is pivotal to a successful donor engagement strategy.
By starting with understanding the donors themselves, we’re able to get into their shoes and understand what triggers them, what they’re trying to do, and how we can make this better internally within the organisation.
We help our clients shift their mindset. Breaking down silos across departments to better utilise the data collected is essential for understanding how donors are interacting with the organisation, and where engagement is trailing off. By analysing the experience in this way, we’re able to get to the root causes of the problems and identify the right tools and technology to combat these issues. A robust digital strategy can then be built from a thorough understanding of the donor, placing them at the centre of everything the organisation does.
An organisation who truly understands their audience is an organisation who will recruit new donors, stay relevant to current donors, and re-engage lapsed ones.
Not only will your team understand the donor’s needs and unmet needs, but the work we carry out helps the organisation experience a cultural shift of working together and more efficiently. Ultimately, driving change internally has a huge impact on the overall donor experience.
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This report looks at the past, present, and future challenges institutes are trying to navigate as well as student insights from UCAS on why students are holding back from applying to university.
There are many tools and techniques you can use to join up your student experience and create a compelling digital learning journey without having to embark on major change programmes and complex IT project.