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Corporate Strategy vs Commercial Strategy – What’s the Difference?

Rob Gethen Smith
Rob Gethen Smith

Defining a company’s strategy both corporate and commercial are imperatives for long term survival, particularly in the age of commoditisation where customers are spoilt for choice.

A business’ corporate and commercial strategies should work in tandem and be aligned to maximise the value proposition.

Equantiis’ mini guide to strategy outlines the key tenets of both commercial and corporate strategy.

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More about the author

Rob Gethen Smith
Rob Gethen Smith - Director, Business and Digital Consulting

Rob is passionate about enabling organisations to increase their impact through strategic business and digital transformation, with a focus on customer experience, growth and innovation.

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