Corporate Strategy vs Commercial Strategy – What’s the Difference?

Alistair Sergeant
Alistair Sergeant

Defining a company’s strategy both corporate and commercial are imperatives for long term survival, particularly in the age of commoditisation where customers are spoilt for choice.

A business’ corporate and commercial strategies should work in tandem and be aligned to maximise the value proposition.

Equantiis’ mini guide to strategy outlines the key tenets of both commercial and corporate strategy.

More about the author

Alistair Sergeant
Alistair Sergeant Executive Chairman

As Executive Chairman, his main focus is on strategic leadership and growth within the business whilst working through new opportunities that support this. Alistair manages client relationships so that they can benefit from his experience and knowledge. He thrives on leading a disruptive business that works with business leaders to identify and overcome complex business challenges, with cost certainty and transformative outcomes. Alistair is passionate about anything outdoors. Including running, camping and travelling with the family.

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