Bridging the gap! Siloed departments are stifling efficiency – Cross-functional collaboration will help

Janine Chasmer
Janine Chasmer

It’s no secret that data reigns supreme in modern business. McKinsey has long reported a 2200% increase in new customer acquisitions for companies that are data driven, perhaps explaining why 63% of organisations are looking to expand their use of customer data in 2024.

Whilst data could, in theory, be used to drive the decisions behind sustainable growth, there’s often one major obstacle standing in the way: data silos.

In this latest whitepaper, the Equantiis team explores:

  • The dangers of a data siloes
  • How to overcome the constraints of legacy systems and processes
  • The power – and importance – of transforming together
  • Breaking free from data siloes – once and for all


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More about the author

Janine Chasmer
Janine Chasmer - Principal Consultant

Janine’s career includes 10 years in the not-for-profit sector, specifically within membership, and she leverages her industry expertise and first-hand experience with a wider range of clients, including Membership and Charity, where she provides consultancy on a range of areas including Business Strategy, Customer Experience improvement and process optimisation. In recent years, Janine has applied these consulting skills to the Education sector, supporting HE and FE institutions to improve their applicant and student experience at key phases such as application, enrolment, Clearing and progression. Other projects include Digital and Data Strategy, process and automation, and Student Journey optimisation. She has also worked as a SRM Functional Consultant, using this unique insight of both sector knowledge, and enabling technology to achieve transformational outcomes. Janine is also a regular event speaker and creates and shares industry and sector insights with her network.

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