Strategy
Addressing the challenges of Finance Transformation
Finance Transformation should be on every boards agenda... 85% of finance teams are currently undergoing a finance transformation as a result of tighter budgets, reduced...
Alistair Sergeant
Corporate Strategy vs Commercial Strategy – What’s the Difference?
Defining a company’s strategy both corporate and commercial are imperatives for long term survival, particularly in the age of commoditisation where customers are spoilt for...
Simon Adams
Why Customer Journey Mapping is the First Step to Solving Complex Business Challenges
The commercial landscape has been irreversibly changed. First by phone lines, and then the internet, email and apps. People have developed an expectation to have...
Alistair Sergeant
Secure CRM Data by Equipping Your Staff
An organisation’s customer relationship management (CRM) system is at the centre of its business activities and serves as its main data set, for this reason...
Simon Adams
