Loading...

Strategy

Corporate Strategy vs Commercial Strategy – What’s the Difference?
Strategy

Corporate Strategy vs Commercial Strategy – What’s the Difference?

Defining a company’s strategy both corporate and commercial are imperatives for long term survival, particularly in the age of commoditisation where customers are spoilt for...

Rob Gethen Smith
Rob Gethen Smith
Why Customer Journey Mapping is the First Step to Solving Complex Business Challenges
Strategy, Thought Piece

Why Customer Journey Mapping is the First Step to Solving Complex Business Challenges

The commercial landscape has been irreversibly changed. First by phone lines, and then the internet, email and apps. People have developed an expectation to have...

Alistair Sergeant
Alistair Sergeant
Secure CRM Data by Equipping Your Staff
CRM & ERP Sytems, Strategy

Secure CRM Data by Equipping Your Staff

An organisation’s customer relationship management (CRM) system is at the centre of its business activities and serves as its main data set, for this reason...

Rob Gethen Smith
Rob Gethen Smith

Let’s talk

We transform the things that drive your business forward.

Get in touch
let's talk speech bubble